According to a recent study, 73% of consumers believe brands have a responsibility to do more than just generate a profit.
Now, people expect social responsibility, and even more than that, for brands to actively try to make a difference in the world.
While the concept of ‘social good’ isn’t new, as marketing strategies become increasingly personalised, corporate responsibility is becoming more pertinent.
By talking about the issue and causes consumers care about - brands are able to build a better connection as well as promote their core values.
From protecting the environment to promoting equality, here are four brands that have done their bit to initiate change.